Dr. Randal Pinkett's Website

Campus CEO Contest

"Our education system produces employees-that’s why Campus CEO will create more millionaires!" -Robert Kiyosaki

Dr. Randal Pinkett’s
Campus CEO Challenge

Sponsored by Prudential Financial and Verizon
in Partnership with GNBDC and IFEL

Meet Our Campus Ceo Challenge Winner

At the Awards Luncheon, hosted in partnership with the Institute for Entrepreneurial Leadership
(IFEL) and sponsored by Prudential Financial, Babatunde Busari, a college senior at NJIT, was announced the Grand Prize winner. Busari received the Grand Prize of $5,000 with which to launch and improve his business, a copy of each of Dr. Pinkett’s books, Campus CEO: The Student Entrepreneur’s Guide to Launching a Multimillion-Dollar Business and The No Money-Down CEO: How to Start Your Dream Business with Little or No Cash, along with a one-on-one business coaching session with Dr. Pinkett.

Name: Babatunde Busari (Contest Designs)
School:New Jersey Institute of Technology
Year in School: College-Senior
Name of Business:ContestDesigns.com
Status: Aspiring Young Entrepreneur
Industry: Web/IT

Business Description:
ContestDesigns is a global online design marketplace where individuals, companies, organizations or start-ups can launch a design project as a contest, for a flat fee for their design needs which can include logo design, stationery design, graphic illustration, print design, web design and more, online and creative and talented graphics designer, web designer, artists from around the world can compete in real-time on the posted design contest within a set time period live on the website. By the end of the design contest, the owner of the contest, Contest Owner will then take the time to select the winning design from the several designs submitted and the owner of the winning design, Contest Designer will then be awarded the set award prize for the contest.

Contest Owner will pay ContestDesigns a flat fee to post a design contest, for about 7/14 days for their web design needs. Contest Designers from around the globe will begin to compete and submit designs real-time within the set-time, like bidding, to win the contest. At the end of the contest, the Contest Owner chooses the winning design, and ContestDesigns arranges and monitors the hand-over of the design works, which will be in popular design files .bmp, .psd, .png, .jpeg, .gif et cetera to the Contest Owner and ContestDesigns will take care of the payment to the winner of the contest, the winning Contest Designer.

Launch: July 2009

What makes you the most promising entrepreneur?
I have always been very serious with whatever plans I have and love to challenge myself with things that will benefit me and the people around me, and an example is been a double major student in Information Technology and Mechanical Engineering. I started as a Mechanical Engineering student and seeing the impact IT is having on the fast emerging technological world I decided to add IT as a second major. This has helped me in getting different internships at one of the nation’s best companies including IEEE; had a summer internship as a Web Developer in 2007 and UBS Investment Bank; was an IT Analyst in summer 2008. My experience at these internships has really changed my views about the several technologies that emerge in our every day life from Cloud-Computing to Alternative Energy. As an aspiring entrepreneur, I have understood that Risk is the number one threat that an entrepreneur will be challenged with, and passing through that discouragement is a great step forward.

Meet Our Campus CEO Challenge Finalists

1st Runner Up -Tiffany Delaney (Pearls and Pigskin)
2nd Runner Up -Mikhail Naumov (Opportunity.com)

Honorable Mentions:

Sonali Chandra (Naseeb)
Marcus Crews (Fleet Delivery Services)

Name: Tiffany Delaney
School:New Jersey Institute of Technology
Year in School: Graduate Student
Name of Business:Pearls and Pigskin
Industry:Fantasy Sports and Gaming

Business Description:
Pearls and Pigskin is a football sports provider where females come together with one thing in common: the love of the game of football. This is a sincere effort to let the world know that men aren't the only one's who know and love football. Our motto at Pearls and Pigskin is "Girls Love Football Too!" Pearls and Pigskin seeks to become a well-known and respected football website which will quickly gain market share and produce profits. Our strategy in accomplishing this will be through the offering of a uniquely mix of products and services.

Launch: May 2009

Qualifications for being the top Campus CEO:
What makes me the most promising campus CEO is that I have been exposed to both academic and professional development competencies which have expanded my skill set and experiences. Over the past 8 years, I have worked as a corporate legal assistant at a prominent New York City law firm. This has enabled me to gain a strong work ethic, not to mention keen instincts for spotting problems. My educational background includes an Associateâs degree in Business Administration, as well as a Bachelors and Masters degree in Public Administration. Further, I am currently enrolled in NJIT's (New Jersey Institute of Technology) MBA program where my studies focus on enterprise development. As a promising young entrepreneur, I have a passionate and innovative spirit. I aspire to serve my community in a manner that will make a difference.

Executive Summary:
Pearls and Pigskin an online forum whose mission is to provide women who love football, want to love football or those who want to fake it just enough to impress their man, with a complete solution to all of their fantasy football needs. It is our hope to provide women the opportunity to learn the fundamentals of football, while also encouraging their participation in fantasy sport leagues.

Pearls and Pigskin speculates that female participation in fantasy leagues will start to see an upswing. With over 9.5 million people in the U.S. actively involved in a fantasy sports league, not to mention an estimated $100M in annual revenue, fantasy sports has become big business. With women looking to involve themselves more into football and into fantasy sports games, Pearls and Pigskin believes that this an incredible opportunity to enter the market and leverage these factors to our advantage.

By offering an attractive medium where women can get together, interact and engage in friendly competition, Pearls and Pigskin will compliment and enrich the overall quality of a woman's football and fantasy sports experience. At Pearls and Pigskin, we exist to attract and maintain customers. Our website will be easy to utilize and view. User satisfaction is our ultimate priority. When we adhere to this maxim, everything else will fall into place. While our primary focus is to attract female clientele, we consider our company to be gender-neutral and welcome men as well.

The key to Pearls and Pigskinâs success will be to capitalize on the traffic that our website, www.pearlsandpigskin.com produces, and turn the user sessions into dollars through a commerce site, in which a mix of products such as t-shirts, hats, bags, mugs, etc., will be offered. We will also sell web space for advertisers to target their desired customers as an additional means of earning money.

Our competitive advantage will be our ability to market the website effectively and creatively in order to attract customers, as well as providing the best service and products to our customers. In this respect, our goals include: Setting up a low-cost business structure; Differentiating through innovation; Offering specialized products and service to create brand loyalty; Offering customer incentive programs; and ð Aggressively marketing, promoting and advertising the Pearls and Pigskin brand.

Name: Mikhail Naumov
School: Rutgers University
Year in School: College-Sophomore
Name of Business: Opportunity.com
Industry: Information Technology - Web Service

Business Description:
The novel volunteer matching platform, Opportunity.com, provides the user with a unique online experience for the purpose of successfully finding the means to serve the public good. This free web-platform allows the user to search for, participate in, and be rewarded for volunteering. Not only does the platform serve as an interactive catalog of location-based volunteering opportunities, but it allows the user to log his or her volunteer hours in order to be rewarded by their company, organization, or their own conscience.

The ability to officially log hours is a significant competitive advantage that makes our website stand out from the near dozen small sites focused on displaying volunteer opportunities. By taking volunteer-matching to the next level we hope to drive our market share in a positive direction while maintaining a philanthropic philosophy and encouraging social responsibility. The concept will be grown organically from a Rutgers University start-up to encompass volunteer-matching on a national and later, global scale. By starting small the platform will test the market while staying manageable. With time, it will expand beyond traditional college related volunteering to include various institutions of public good. Organizations and institutions ranging from Girl & Boy Scouts of America to Federal Correctional Facilities will be able to utilize this platform to track the volunteer performance of their members.

Launch: May 2009

Qualifications for being the top Campus CEO:
I learned the values of free market capitalism as a child growing up in Russia during the dynamic transition from Socialism to Capitalism. I witnessed and was nurtured in a fresh enterprising environment that allowed me to develop significant entrepreneurial skills before I turned ten years old. Since coming to the United States, the Land of Opportunity, I was able to begin transforming my visions into reality.

I developed and ran several small-scale retail operations as a student in High School. Later, as a Freshman at Rutgers University I recruited a team and established the Rutgers Entrepreneurial Society, an organization dedicated to empowering young and aspiring students to tackle entrepreneurial challenges as they develop their own ventures and become responsible members of our community. By taking risks, working diligently and utilizing my networks I was able to build a solid foundation for the Rutgers Entrepreneurial Society, which I know will live long past my graduation day.

Executive Summary:
The novel volunteer matching platform, Opportunity.com, provides the user with a unique online experience for the purpose of successfully finding the means to serve the public good. This platform integrates four distinctive pages that identify the different aspects of volunteering.

This website is intended to fulfill a thriving need for communication between world-developing organizations and responsible individuals yearning to help build stability within our world. In order to accomplish this, users will be provided with a platform which displays volunteer opportunities, as well as connections to the organizations which provide them. In addition, the platform will allow users to present their affiliation with an outside group such as a volunteer student organization or a service group. Thus, users will experience a simple solution for logging their volunteer hours and being appropriately compensated.

In order to facilitate this process, each user will be given an opportunity to create a mini-profile that qualifies their distinctive interests as related to volunteering. In addition, each volunteer opportunity will be posted by a volunteer organization which has its own profile as well. The minimized start up costs include: hosting of a web domain, coding of the platform, as well as initial branding and advertising.

Name: Sonali Chandra
School: Rutgers University
Year in School: College-Senior
Name of Business: Naseeb

Business Description:
Naseeb, meaning destiny in the Hindi language, is the premier financial advisory source for the South Asian professional community in America. It is the mission of Naseeb to spread the mindset of financial control and have every family destined to be financially free by having their money work for them.

In the current economic environment, South Asians in America are among the hardest hit in terms of unemployment. In addition, most South Asian families have one dominant income stream. This family set up is not conducive to maintaining the same lifestyle as once lived. The key to alleviating this financial stress for South Asians in America is to have an alternate income stream, in the form of insurance, investments, and annuities. With the proper financial education, such financial products can provide an additional monetary channel. Naseeb is unique in that those running the firm have in-depth emotional and technical knowledge of the matter at hand. Ones you have been through

Launch: January 2009

Qualifications for being the top Campus CEO:
My finance degree and experience from an array of extra-curricular activities and employment qualify me to start and grow a multimillion dollar company. My thesis for my Writing for Business class was to launch a high school financial literacy program in conjunction with Merrill Lynch. I also started my own South Asian dance group, and served as President of another organization as well. I have also worked in the corporate world for several summers, where I gained firsthand knowledge of financial services and entrepreneurship, and built a large network of professionals who can function on my personal advisory board.

Executive Summary:
The Naseeb team consists of top-performing staff that will be recruited on a referral-basis. I will also have a Personal Advisory Board composed of industry leaders in the Wealth Management sector. These are individuals I have met over the past two years while I was working in financial services.

Naseeb’s competitive advantages stems from my personal family experience of being in a financially strapped situation throughout my life. Having this experience will help me permeate to my staff the same sentiment, which will help them connect with the client by bringing out their own personal stories, while alleviating their clients (and their own) financial problems. I will also strive to have the majority of staff speak Hindi, the national language of India, and a dominant language in the South Asian community.

Name: Marcus Crews
School: Rutgers University
Year in School: College-Senior
Name of Business:Fleet Delivery Services
Industry: Restaurant Delivery Service; Restaurant Marketing; Courier

Business Description:
"Want to eat? Call the fleet!" With Fleet Delivery Services you can get hot meals delivered to your home or office from any restaurant in town. Whether you're a busy mom managing a household, a busy executive managing an office, or simply want convenience and variety on your side Fleet Delivery can fulfill your needs! In addition to providing delivery service from local area restaurants to businesses, consumers, and hotels/motels, we are socially conscious in that we give back to the communities we serve using our "Community Reinvestment Program" and we make every effort to be environmentally responsible by developing our "Green Fleet Initiative" program.

Launch: June 2009

Qualifications for being the top Campus CEO:
I am a dedicated student of success and honestly feel that entrepreneurship is the profession I am meant for. With this in mind, I have invested my time throughout college in learning whatever I can about being a successful entrepreneur. I have read books by Napoleon Hill, Robert Kiyosaki, and Peter F. Drucker to name a few. Furthermore, I earned a certificate in entrepreneurship issued by Burlington County College and the Rutgers Small Business Development Center. Additionally, I also have a certificate from myownbusiness.com in recognition of knowledge in business development. Academically, I was admitted to Rutgers University as a James Dickson Carr Scholar and have studied psychology research with an emphasis on decision making. Finally, I have worked on various business development projects, worked with two network marketing companies, and have three years experience in the restaurant delivery industry. I can provide a resume and supporting documentation if necessary.

Executive Summary:
Fleet Delivery, LLC is a restaurant delivery service (RDS) located in Edison, NJ. Edison is the 6th largest municipality by population in the state of NJ. Our service area includes Edison, Highland Park, and Metuchen townships with a collective population of 124,730 residents.

Fleet Delivery transports orders from local restaurants to consumers. We address the consumer need for convenience and affordability of time while providing access to a broad selection of dining options. Our corporate clients reap the benefits of greater market exposure and an additional distribution channel while eliminating the costs and liabilities of employing delivery drivers. Our keys to success will be delivering timely, reliable service through effective logistics management and honoring our commitment to customer satisfaction, with an emphasis on courteous, hospitable service.